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evaluation allows to know the impact, To achieve this, the design process and that the designer must evaluate his
whether positive or negative, that the activities carried out in each stage project management processes and his
the processes or actions of anthropic were analyzed and then proposed a creative processes, analyze and apply
activities, have on the environment. series of criteria and indicators, studying sustainable indicators corresponding to
These indicators facilitate the discovery the dimensions of sustainability and graphic design, to improve the activity
of critical and opportunity points where analyzing four sustainability indicators, and meet the objectives established in
sustainable measures, can be used to proposed by graphic designers: Design sustainable development. Therefore,
prevent, correct, protect or minimize the Can Change Checklist, by Erick Karjaluoto; the practice of graphic design will
risk environmental, social or economic Good practices for sustainability design, contribute to the progress of society,
impact, in the design process and use by Erick Benson; Re-nourish Sustainable facing the problems of today’s world.
of materials to generate a sustainable Standards, by Erick Benson and Yvette
perspective of graphic design. The Perullo and Sustainable Design Checklist,
objective of this work is to analyze by the design studio Viola Design. After
the exercise of graphic design in the carrying out a deep analysis of the
execution of project management and dimensions and their insertion in graphic
the design process used to detect critical design for the improvement of processes
points and opportunities, to propose and being endorsed by experts from
criteria and indicators of sustainability. different areas, it can be concluded

REFERENCIAS

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Ciencias Estratégicas. Vol. 24. No. Shakespear, R.; Van 100rn, J.; Houbron, E. (2017). ¿Desarrollo
36. jul. - dic. 2016. pp. 403-412. Winkler, D. (2000). Diseño gráfico sostenible o sustentable? La
Díaz Coutiño, R. (2015). Desarrollo para la gente. Comunicaciones controversia del concepto.
Sustentable: una oportunidad de masa y cambio social. Buenos Posgrado y Sociedad Revista
para la vida. 3ra edición. México. Aires. Ediciones Infinito, 54p. Electrónica del Sistema de
Editorial: McGraw-Hill. García Becerra, F. (2016). Indicadores Estudios de Posgrado 15(1):57-67.
Díaz, M. (2004), Desarrollo de sustentabilidad. En Peñalosa, Costa Rica. DOI:10.22458/rpys.
sustentable: pasado, presente y E. & Quintero, R. (eds.), v15i1.1825
futuro. México. Ingenierías, Vol. Sustentabilidad: una visión
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