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SUMMARY business, English, valuing local culture ponse-content-disposition=inline+-
and self-esteem and the collective, for
filenameSerge_Moscovici.pdf&Expi-
the empowerment of local communities, res=1600962211&Signature=agJiUz5Q-
ommunity ecotourism has through teamwork, interculturalism and DArZhbFWrqXhjG2MNrA1zKjwliqNHbR-
the potential to promote basic knowledge about the ecosystemic snWklI-Mm67wv1v639r0MTJ6zo-
Cenvironmental culture, both in biology. It is also important to recognize c30Yp5oo7nOm
tourists and in the communities offering the strengths and weaknesses of Ordóñez, C. (2019). Las representaciones so-
this activity; however, the economic the territory, for the formulation caiels como propuesta para el estudio
interest in its offer takes precedence, and implementation of community de la percepcion social de la ciencia y la
with the result that respect for nature projects. This requires the integration tecnología: Un acercamiento concep-
takes a back seat. One of the possible of diverse actors. Conclusions: Social tual y metodológico. Divulgatio Perfiles
causes of this situation is the lack of Representations are the axis that Academicos de Posgrado, 30-45. Obte-
knowledge of the information, valuation triggers change, which occurs through nido de https://www.researchgate.net/
and attitudes, that is, of the Social environmental education; hence, the profile/Cristian_Vargas-Ordonez/publi-
Representations of the communities need to know and integrate them. There cation/339337154_Las_representacio-
interested in its development, about is also a need to bring the University nes_sociales_como_propuesta_para_el_
environmental education for the closer to the rural area, strengthening estudio_de_la_percepcion_social_de_
promotion of Ecotourism. The objective science and popular knowledge and the la_ciencia_y_la_tecnologia_Un_acerca-
is to identify the Social Representations communities with businessmen and miento_conceptual_y_metodologico/
on environmental training for the tourists. In order to promote ecotourism, links/5e4c0710a
promotion of community ecotourism. it is necessary to have an integral Organización Mundial del Turismo. (2018).
The theoretical referents are ecosophy knowledge of the territory. (Translated World Tourism Organization and
and Social Representations, in which with www.DeepL.com/Translator - free Organization of American States. UNWTO,
the good of nature and humanity version). 1.56. doi:10.18111/9789284419685
is sought. The methodology is of a Rogero, R. (2018). Propuesta: estrategia de
qualitative approach. Twenty semi- REFERENCIAS comunicación para potenciar el ecoturismo
phenomenological, hermeneutic,
en la porvincia de Pontevedra. España:
structured interviews were applied Universidad de Valladolid.
to people from the rural area of González, F. (2008). Subjetividad social, sujeto Sánchez, A. (2016). La creatividad una forma
Florencia Caquetá, experts in tourism y representaciones sociales. Revista Diver- para contrarrestar el deterioro ambiental
and environmentalists; the technique sitas, 225-243. Obtenido de http://pepsic. que se genera con el papel reciclable en
for their selection was the snowball. bvsalud.org/pdf/diver/v4n2/v4n2a02.pdf la institucion educaciva concentración de
The data were systematized in the López, I. (2020). Desarrollo Sontenible. Madrid: desarrollo rural del municipio de Manaure
Atlas Ti software and analyzed with Editoral Elearning. Obtenido de https:// balcón del Cesar. Bogotá: Universidad
the content analysis technique. The books.google.es/books?hl=es&lr=&i- los Libertadores. Obtenido de http://hdl.
results emphasized the importance d=ZSPvDwAAQBAJ&oi=fnd&pg=PA7&d- handle.net/11371/3043
of environmental education for the q=sostenible&ots=udnnjdSkDx&sig=1lx- Sharpley, R. (2020). Tourism, sustainable
knowledge and appreciation of the 76GQdkg2Nk1COLsujrtAe1SE#v=onepa- development and the theoretical divide: 20
territory, its socio-historical and ge&q=sostenible&f=false years on. Journal of Sustainable Tourism,
socio-cultural reconstruction, for the Mosocovici, S. (1981). Representaciones So- 1932-1946. doi:10.1080/09669582.20
recognition of ancestral values by ciales. Madrid: Universidad Complutense 20.1779732
young people and children. In specific de Madrid. Obtenido de https://d1wq-
training, workshops were proposed on txts1xzle7.cloudfront.net/54908691/
guiding, marketing, administration as a Serge_Moscovici.pdf?1509767381=&res-

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